SUMMARY
Dedicated, driven Design Professional highly regarded for implementing targeted ad campaigns, brand development, and managing media budget for high-profile clients. Exceptional collaboration and art direction skills, with the ability to identify unique needs, and deliver innovative solutions that fulfill all business needs and exceed expectations. Experience working with Fortune 50, startups, international, and political clients. Strong leadership and communication skills with experience working in team environments, able to collaborate with individuals from diverse backgrounds at all levels of an organization. Exemplary educational qualifications include Bachelors of Industrial Design from Auburn University College of Architecture, Design & Construction.
CORE COMPETENCIES
UX/UI
Adobe Creative Suite
Art Direction
Webflow, Squarespace, WordPress,
HTML & CSS
Site Mapping
Content Management
Wireframing
Infographic Design
Concept Drawing
App Concept Design
Storyboarding
Presentation Design
SELECTED HIGHLIGHTS
Spearheaded the design and development of a responsive website that showcased products sold by company
Developed marketing campaign that was designed and executed over the period of 3 months; campaign featured direct mail, splash landing pages, banner ads, print ads, social media along with developing the brand for the modern homes segment of company
Researched and developed strategies for increasing qualified leads while at industry events; also developed resources to foster new leads further down marketing pipeline
Stepped into lead design role with a startup that was weeks away from its first launch benchmark; in a short time was able to execute a branded launch event on time and on budget complete with: storefront design, car wraps, event emails, large print signage, and other marketing materials
Built assets to further develop brand within guidelines along with building a library of other useful resources for future marketing
PROFESSIONAL EXPERIENCE
Art Director | Atlanta, GA | August 2019 – Present
Design Contractor
Work with different companies (In a wide range of fields) to help fulfill their specific design needs
Website Design, Presentation Design, Corporate Reports, Tradeshow Design, Packaging, Ads and more
Develop concepts from idea to completed projects within company specific brand guidelines
Help update and refresh brand guidelines while working closely with company stakeholders
3BG Digital | Atlanta, GA | January 2018 – August 2019
Senior Graphic and Web Designer
Work in a full service creative agency to produce compelling content for social and digital channels
Lead concept design and build of maintainable responsive websites
Build high-end presentation designs for slide decks, investor presentations and board meetings for fortune 500 companies
Develop concepts and collateral for large budget targeted ad campaigns, responsive websites, and video production
UX/UI Development of a Life Coaching app. Helped shape the brand and build creative as a part of investor pitch deck
Flexdrive, a Cox Automotive Company (via Creative Group) | Atlanta, GA | August 2017 – January 2018
Contractor
Worked on a variety of initiatives, including web, social media, and print
Projects include developing user-centered website design, large scale print, car wraps, and storefront design
Led UX project to develop structure of website and built the website to be maintainable by non-technical staff
Re-shaped brand within existing guidelines and developed asset library for future design work.
Nichiha USA | Johns Creek, GA | November 2015 – August 2017
Graphic and Web Designer
In-house designer responsible for creation and production of brand across a range of platforms
Responsibilities included: company strategy, web design, design direction when working with outside venders, SEO, content management, campaign development, interaction design and tradeshow design
Communicated design strategy and developed collateral across a range of platforms including: brochures, direct mail, electronic communications, and responsive microsites
Lead effort to convert main company website to be responsive, worked alongside developer while keeping vision within company guidelines
Researched and identified interactive display software despite design challenges, within budget, and including compatibility with existing collateral
3BG Digital | Atlanta, GA | June 2013 – November 2015
Junior Graphic Designer
Worked in full service creative agency to produce compelling content for social and digital channels
Participated in developing targeted ad campaigns, responsive websites, and video production
Creative, client research, brainstorming and pitch presentations
Created custom artwork for use in responsive websites and social media content
Illustrated detailed storyboards for video production planning and provided support during shoots
Framework Designs, LLC | Atlanta, GA | January 2013 – September 2015
Freelance Designer
Led projects including custom artwork, logo design, social media marketing, business card design, and production of marketing collateral
Focused on redesigning existing company website portfolio and providing updated marketing strategy and materials
It Takes Two Events| Atlanta, GA | 2013
Event Designer
Produced and executed concepts for styled shoots, weddings and industry events
Improved vendor to client communication by creating hand-drawn illustrations of wedding concepts in context of venue
Designed and produced printed and illustrated invitations, table placements, and menus
Cobb Chamber of Commerce| Marietta, GA | May 2011- January 2013
Youth Leadership Program Coordinator
Organized and planned events that supported the Cobb Youth Leadership Program.
Leadership program was for rising high school juniors that focuses on developing leadership skills through interactive participation.
EDUCATION
Auburn University, Auburn, AL: 2011
Bachelor of Industrial Design
Relevant Coursework: Anthropometry, Computers & Design Communications, Materials & Technology, 2-D Design, and, 3-D Design