DESIGN STRATEGY

American Institute of Architecture (AIA)

Trade show AIA is the largest event the company showcases each year. The objective is to generate new leads for the sales reps by driving traffic to the booth. The objective for the campaign included developing overall campaign style for use with a direct mailer, landing page, website hero image and banner ads. Project also included redesigning graphics and educational displays in 20x20 tradeshow booth format.

Multinational Ad Campaign

 Clients mission was to inform Europeans about upcoming legislation. Campaign included copywriting, translations, responsive website, video, Facebook and google display ads. With the help of big data, we created a multi-lingual digital ad strategy that targeted audiences that would be affected by the legislation.  The campaign resulted in over 4.5 million video views and 76,000 petition signatures. 

Modern Homes Campaign

Modern Homes Campaign Campaign targets custom home builders and architects. The strategy was to design and market a lookbook showcasing the latest in modern home designs. All homes shown featured modern materials manufactured by the company. The objectives included campaign design for direct mailers, letterhead, a microsite, a splash landing page, banner ads, print ads and social media posts.

Other Campaign Examples